Bradley Honan

Bradley is the President and CEO of the Honan Strategy Group, a strategic public opinion research and data analytics company. Bradley is a recognized and widely quoted expert in leveraging public opinion polling data and digital analytics for strategic planning purposes. His work helps agencies, political candidates, senior government leaders, NGOs, and C-level business executives at large multinational corporations understand the shifting contours of public opinion and develop actionable go to market strategies.

Most recently, Bradley served for the past seven years as CEO of KRC Research, a leading opinion research and analytics company within Weber Shandwick.  Prior to that, Bradley led the New York research unit of Edelman Public Relations. In addition, Bradley spent about 10 years at the world-renowned polling firm of Penn, Schoen, and Berland, where he focused on developing the most effective messaging and targeting strategies in order to win tough primary races and persuade hard to reach swing voters.

Bradley has spoken before a range of organizations about political marketing and corporate marketing and communications including as a; visionary panelist at the Public Relations Society of America, the American Marketing Association, a Campaigns and Elections Magazine Training Seminar, the Direct Marketing Association, and Columbia University’s School of International and Public Affairs.  Bradley has served as past Program Chairman of Innovation Enterprise’s Social Media and Web Analytics Summit.

He holds both a Master’s Degree in Survey Research and Analysis and a Bachelor of Arts from the University of Connecticut. In addition, Bradley has studied at the London School of Economics.